Monthly Archive for October, 2009

Do readers really want video-book hybrids? Meet the “vook,” the latest “book of the future”

From Laura Miller Salon.com

Oct. 6, 2009 | Technology changes at a dizzying rate, yet somehow our ways of writing about it don’t. Take that hoary chestnut, the “future of the book” piece, which first appeared with the introduction of CD-ROM encyclopedias (remember Encarta?) in the late 1980s and achieved its nth iteration on Thursday, when a front-page story in the New York Times announced the debut of the “vook,” a video-book hybrid, four of which have just been released by Atria Books.

The unfortunately named vooks consist of text and video clips produced in concert to form integrated works. You can read/watch them with a Web browser, but they’re primarily intended for mobile devices like the iPhone and meant to win over those people you see on the subway or in airports frantically pounding their thumbs through endless rounds of Frogger instead of reading a David Baldacci novel. The spectacle of people not reading in public has become a motivating trauma for many publishing executives of late. Brian Tart, publisher of Dutton Books, told the Times’ Motoko Rich, “You see people watching these three-minute YouTube videos and using social networks, and there is an opportunity here to bring in more people who might have thought they were into the new media world.”

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Subject: Our Marketing Plan

From Ellis Weiner The New Yorker

Hi, Ellis—Let me introduce myself. My name is Gineen Klein, and I’ve been brought on as an intern to replace the promotion department here at Propensity Books. First, let me say that I absolutely love “Clancy the Doofus Beagle: A Love Story” and have some excellent ideas for promotion.

To start: Do you blog? If not, get in touch with Kris and Christopher from our online department, although at this point I think only Christopher is left. I’ll be out of the office from tomorrow until Monday, but when I get back I’ll ask him if he spoke to you. We use CopyBuoy via Hoster Broaster, because it streams really easily into a Plaxo/LinkedIn yak-fest meld. When you register, click “Endless,” and under “Contacts” just list everyone you’ve ever met. It would be great if you could post at least six hundred words every day until further notice.

If you already have a blog, make sure you spray-feed your URL in niblets open-face to the skein. We like Reddit bites (they’re better than Delicious), because they max out the wiki snarls of RSS feeds, which means less jamming at the Google scaffold. Then just Digg your uploads in a viral spiral to your social networks via an FB/MS interlink torrent. You may have gotten the blast e-mail from Jason Zepp, your acquiring editor, saying that people who do this sort of thing will go to Hell, but just ignore it.

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Libraries and Readers Wade Into Digital Lending

From Motoko Rich at The New York Times:

Kate Lambert recalls using her library card just once or twice throughout her childhood. Now, she uses it several times a month.

The lure? Electronic books she can download to her laptop. Beginning earlier this year, Ms. Lambert, a 19-year-old community college student in New Port Richey, Fla., borrowed volumes in the “Hitchhiker’s Guide to the Galaxy” series, “The Lovely Bones” by Alice Sebold and a vampire novel by Laurell K. Hamilton, without ever visiting an actual branch.

“I can just go online and type my library card number in and look through all the books that they have,” said Ms. Lambert, who usually downloads from the comfort of her bedroom. And, she added, “It’s all for free.” More…