Photo: Jon Snyder/Wired.com
From Eliot Van Buskirk in Wired.com’s Epicenter:
Now, the hard part.
Before it existed, Apple’s iPad was infused with the wishful expectations of a thousand hopeful constituencies, none with more at stake than a host of media businesses still grappling to find a killer app in the digital domain. Now that we know what the iPad does, though, it’s still an open question how the much-heralded device will actually improve their fortunes.
The good news is that book publishers, magazine publishers, newspapers, the recorded-music industry, television studios, game developers and film studios — all of whom need some form of lifeline, some desperately — each have a place at the iPad table.
But in the advertiser-supported niches, print analogs still command higher advertising revenues than their digital equivalents. So, the question will turn on two issues: Will publishers get to control the customer relationship to a greater extent than has been possible with iTunes? And will publications be the kind of shiny eye candy that advertisers crave, but now delivered on a bright, crisp, LED-backlit touchscreen instead of heavy-stock glossy paper.
For the article…
From Brad Stone at The New York Times…
One of the most significant applications for the iPad may be Apple’s own creation, called iBooks, an e-reading program that will connect to Apple’s new online e-bookstore.
Mr. Jobs said Apple so far had relationships with five major publishers — Hachette, Penguin, HarperCollins, Simon & Schuster and Macmillan — and was eager to make deals with others. Publishers will be able to charge $12.99 to $14.99 for most general fiction and nonfiction books.
Apple’s announcement that it was diving into the growing e-book business put the company on a collision course with Amazon. Mr. Jobs credited Amazon with pioneering e-readers with the Kindle but said “we are going to stand on their shoulders and go a little bit farther.”
John Doerr, a Silicon Valley venture capitalist who serves on Amazon’s board and is also an adviser to Apple, said there could be room for both companies, noting that Amazon sells many books to iPhone owners who use its Kindle application, which will also work on the iPad.
“I don’t think Jeff Bezos is going to leave the e-book business,” he said, referring to Amazon’s chief executive, “and I don’t think it will be confined to the Kindle.” For more and the full article…
Amazon will roll out an updated Kindle. Publishers and readers are likely to choose between it and an Apple tablet computer.
From Brad Stone and Motoko Rich in the New York Times:
SAN FRANCISCO — It’s a formidable high-tech face-off: Amazon.com versus Apple for the hearts and minds of book publishers, authors and readers.
Amazon’s Kindle devices and electronic bookstore now dominate a nascent but booming market, accounting for more than 70 percent of electronic reader sales and 80 percent of e-book purchases, according to some analysts. And on Thursday it will take a page from Apple and announce that it is opening up the Kindle to outside software developers.
Apple’s much-anticipated tablet computer, which is widely expected to be announced next Wednesday and go on sale this spring, will be a far more versatile (and expensive) device that will offer access to books, newspapers and other reading material through Apple’s popular App Store on iTunes.
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But publishers can anticipate another high-tech heavyweight entering the business: Google, which has pushed its own plans to begin selling e-books.
“The more companies that control consumer transactions, the more important the publishers’ role will be,” said Mike Shatzkin, chief executive of Idealog, which helps publishers develop digital strategies. “If Apple enters this market, and in three months Google follows, we may be looking at a completely different e-book world in the next year.”
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