Can Apple’s iPad Save the Media After All?

Photo: Jon Snyder/Wired.com

From Eliot Van Buskirk in Wired.com’s Epicenter:

Now, the hard part.

Before it existed, Apple’s iPad was infused with the wishful expectations of a thousand hopeful constituencies, none with more at stake than a host of media businesses still grappling to find a killer app in the digital domain. Now that we know what the iPad does, though, it’s still an open question how the much-heralded device will actually improve their fortunes.

The good news is that book publishers, magazine publishers, newspapers, the recorded-music industry, television studios, game developers and film studios — all of whom need some form of lifeline, some desperately — each have a place at the iPad table.

But in the advertiser-supported niches, print analogs still command higher advertising revenues than their digital equivalents. So, the question will turn on two issues: Will publishers get to control the customer relationship to a greater extent than has been possible with iTunes? And will publications be the kind of shiny eye candy that advertisers crave, but now delivered on a bright, crisp, LED-backlit touchscreen instead of heavy-stock glossy paper.

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