E-books – The war of the worlds

By Manisha Verma at 3quarksdaily.com…

Last month I subscribed to the New Yorker on my Kindle for a 14-day trial period. I wanted to gauge if I indeed preferred it to the physical magazine, whose subscription I had failed to renew for almost a year. Within 2 days, I found the magazine back in my mail box – there in all its flesh and blood. What went wrong? I hadn’t ordered to subscribe to it, then why had it arrived in my mail? Amusingly, I continued to receive the magazine in my mail for many weeks in a row. Clearly, something had gone awry with their systems. Until it dawned on me that the publishers had decided to promote the magazine  for free over the digital version offered by Amazon on Kindle. To confirm the assumption, I checked up with Amazon on its kindle store where it declared that “We will share the name, billing address, and order information associated with your newspaper or magazine purchase with the publisher, who is under obligation to keep that information confidential. We will not share your credit card information or e-mail address. Publishers may use this information for market analysis and for other purposes”. More…