The Digital Sphere: Opportunity for Growth or Existential Threat?
The 2010 Book Conference, held at the University of St. Gallen, 6-8 November will feature a special publishing panel.
About the panel:
Digital technologies are not mere tools applied to stable phenomena. Instead, they are essential factors in the creation of a new space — the digital sphere. Although the digital sphere shares many characteristics with traditional productive and social realms, it also introduces mechanisms and possibilities that make it profoundly distinct.
The digital sphere provides novel opportunities and challenges to the publishing industry, raising key questions about the ways in which publishing and related sectors might be accommodated. The panel serves as a forum for the examination of these possibilities through a consideration of key questions, such as:
- Is the book publishing industry in better shape than the music industry, and therefore better equipped to cope with digital downloading?
- What does social media mean for book publishing?
- Is the ‘long tail’ approach to sales and distribution just fashionable hype, or can it lead to increased profits? If yes, for whom?
- Is downloading of greater interest to publishers than Print on Demand?
- How big of a problem is piracy? Is it an inevitable fact of life or a profound threat?
- And, more generally, what is the publisher’s role in the digital sphere? What is the key to success in this realm?
Comprised of professionals from the publishing industry, the panel will include:
- Eric Merkell-Sobota, Springer Science+Business Media
- Jochen Gutbrod, Holtzbrink Group
- Tom Hall, Lonely Planet
- Lucy Küng, Media Management and Transformation Centre, University of Jönköping (Panel Moderator)
Click here for more information on this featured publishing panel, or here for more information on the 2010 Book Conference.
(Image: Anthony Mattox)
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From the Associated Press’s Sylvia Hui in the Washington Post:

