Author Archive for teresa

Excerpt: Bruce McCall’s 50 Things to Do with a Book

From Bruce McCall Vanity Fair

Hotel rooms now provide Gideon Bibles only as pay-per-view TV channels. Librarians recently thrown out of work are forced to take jobs assembling Kindles. The Cassandra Report forecasts that more than fifty warehouses across the U.S., long used as book storage and shipping centers, will shortly be converted to video-game facilities. Rare-book collectors are switching to classic Betamax movie videos of the 1970s and 1980s.

Dire omens indeed, in line with a recent survey that found that more than half of all Americans didn’t read a single book in the previous year—doubtless a conservative figure, because everybody lies about their reading habits. The trend toward a bookless society is gaining almost daily as a TV-besotted, iPhone-bedazzled, time-starved, speed-crazed populace becomes ever less willing to seek information and entertainment by concentrating their minds on endless lines of type.

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Nearly universal literacy is a defining characteristic of today’s modern civilization; nearly universal authorship will shape tomorrow’s.

By Dennis G. Pelli & Charles Bigelow Seed Magazine

Nearly everyone reads. Soon, nearly everyone will publish. Before 1455, books were handwritten, and it took a scribe a year to produce a Bible. Today, it takes only a minute to send a tweet or update a blog. Rates of authorship are increasing by historic orders of magnitude. Nearly universal authorship, like universal literacy before it, stands to reshape society by hastening the flow of information and making individuals more influential.

To quantify our changing reading and writing habits, we plotted the number of published authors per year, since 1400, for books and more recent social media (blogs, Facebook, and Twitter). This is the first published graph of the history of authorship. We found that the number of published authors per year increased nearly tenfold every century for six centuries. By 2000, there were 1 million book authors per year. One million authors is a lot, but they are only a tiny fraction, 0.01 percent, of the nearly 7 billion people on Earth. Since 1400, book authorship has grown nearly tenfold in each century. Currently, authorship, including books and new media, is growing nearly tenfold each year. That’s 100 times faster. Authors, once a select minority, will soon be a majority.

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Do readers really want video-book hybrids? Meet the “vook,” the latest “book of the future”

From Laura Miller Salon.com

Oct. 6, 2009 | Technology changes at a dizzying rate, yet somehow our ways of writing about it don’t. Take that hoary chestnut, the “future of the book” piece, which first appeared with the introduction of CD-ROM encyclopedias (remember Encarta?) in the late 1980s and achieved its nth iteration on Thursday, when a front-page story in the New York Times announced the debut of the “vook,” a video-book hybrid, four of which have just been released by Atria Books.

The unfortunately named vooks consist of text and video clips produced in concert to form integrated works. You can read/watch them with a Web browser, but they’re primarily intended for mobile devices like the iPhone and meant to win over those people you see on the subway or in airports frantically pounding their thumbs through endless rounds of Frogger instead of reading a David Baldacci novel. The spectacle of people not reading in public has become a motivating trauma for many publishing executives of late. Brian Tart, publisher of Dutton Books, told the Times’ Motoko Rich, “You see people watching these three-minute YouTube videos and using social networks, and there is an opportunity here to bring in more people who might have thought they were into the new media world.”

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Subject: Our Marketing Plan

From Ellis Weiner The New Yorker

Hi, Ellis—Let me introduce myself. My name is Gineen Klein, and I’ve been brought on as an intern to replace the promotion department here at Propensity Books. First, let me say that I absolutely love “Clancy the Doofus Beagle: A Love Story” and have some excellent ideas for promotion.

To start: Do you blog? If not, get in touch with Kris and Christopher from our online department, although at this point I think only Christopher is left. I’ll be out of the office from tomorrow until Monday, but when I get back I’ll ask him if he spoke to you. We use CopyBuoy via Hoster Broaster, because it streams really easily into a Plaxo/LinkedIn yak-fest meld. When you register, click “Endless,” and under “Contacts” just list everyone you’ve ever met. It would be great if you could post at least six hundred words every day until further notice.

If you already have a blog, make sure you spray-feed your URL in niblets open-face to the skein. We like Reddit bites (they’re better than Delicious), because they max out the wiki snarls of RSS feeds, which means less jamming at the Google scaffold. Then just Digg your uploads in a viral spiral to your social networks via an FB/MS interlink torrent. You may have gotten the blast e-mail from Jason Zepp, your acquiring editor, saying that people who do this sort of thing will go to Hell, but just ignore it.

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